Tuesday 13 November 2012

The Art Of film Title Design throughout cinema history

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/


Words and lettering played an enormous role in films of the silent era.
Word and lettering would had played enormous role in the film era as they didn't have sound to connect the audience. So they would of used letter and words to the viewer would understand whats going on in the film. This was a big thing for the silent films because without it the viewers wouldn't be able to follow it and have an insight on whats going to happen. they also wouldn't know who had written, directed or starred in the film.

The studio systems operating in Europe and Hollywood also delighted in creating titles that featured vernacular graphic novelties.
Film titles soon developed as when it got to the 1920's and 30's they moved on from silent films and words and lettering films. They also used graphic's in there films titles. They also began to use the title lettering a bit more better as they make sure it had meaning to the font and colour. for example when it came to horror they used black letter front and then for love they would use flowery lettering.

This is the era in which the discipline of film title sequence design was actually born.
Some directors gave the viewers a shock as they started to open there title sequence with a opening scene. Theses were in the bonds films and also the pink panther series. Saul Bass used montage, live action also cut-out paper animation in his title sequences.In the 1950's using three-dimensional lettering for there title sequences was really popluar as people enjoyed watching it.

Every sphere of contemporary life — and especially the film business — has been affected by computers.
when it came to the 1990's and techology developed the film business changed alot as they could do loads of work on the computers. the title sequences improved and also the special effects they do in the films improved as they had the more improved equipment to do this. disney and pixar were known for making title sequences and also with animated characters to introduce the viewer to the film.


Throughout the history of cinema, film titles have evolved with the film industry, as well as with social trends and fashion movements.
Title sequences has always been a big part in the movies from the 1910's up until today and they have improved more and more over the years. the title sequences shows the viewer about the film and what genre of film it is as well without telling the viewer the whole story of the film. The title sequence can also make the film what it is and be known for that. they title sequence are very important and always have been throughtout history. They have changed over the years but always had the same meaning to them.

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